One of the services that Whitecap provides hand-in-hand with it’s timeshare tour generation software is social media marketing. ‘Social Media’ has been a recent buzz word that is getting thrown around a lot, but how do you actually use it to promote resorts and timeshares? I’d like to review what exactly Social Media Marketing is, and in particular how it can give a healthy boost to a timeshare marketing campaign.
Social Media basically refers to a new generation of internet community. Social media websites allow people to connect with each other through relevant topics and interests. Social media marketing allows you to target these niches, including people, groups and locations that are relevant to your field.
One of the biggest social networking sites is Facebook. Facebook has a multitude of location specific groups and pages that are formed around common interests. For example if there was a ‘I Love Las Vegas Group,’ this would be a great place to tell people about your Las Vegas mini-vacation special, or some new amenities that were recently added to your resort.
Twitter is another social media site that allows you to target specific people through various conventions. Hashtags (#) are one tool within Twitter that allow you to micro-target specific discussions based on keywords. For example, Twitter users could be ‘tweeting’ about Las Vegas, using the hashtag #LasVegas. This would be a great place for you to tweet about some fresh resort news: “Our Las Vegas Resort just added a state of the art indoor pool, be sure to check it out at www.vegasresort.com #LasVegas ”
Social Aggregators like Digg and Redditt are another great way to get out the breaking news on your resort. If you have a resort blog and frequently update it, submitting your articles to these aggregators will allow more people to find and access them. Not only can social aggregators increase traffic to your resort or timeshare blog, but they also enable you to categorize your articles to specific topics like ‘travel.’
One of the reasons why Whitecap’s tour generation software is successful is through the use of social media marketing. These services are fully inclusive within our monthly pricing packages.