Timeshare Leads and Marketing Technology Blog

The ARDA 2010 Convention and Exposition is fast approaching (going from March 14-18th) and we’re getting excited to show off our product to everyone in the timeshare industry.  With a great lineup of speakers and presenters at ARDA, the Whitecap team will be hoping to contribute as well. We’ll be around the conference floor talking about our efficient and affordable timeshare tour generation solution.

We currently are running a 30 day free trial and want to give any resort the opportunity to generate some tours for their mini-vac program, no risk and no hassles.  First we’ll set up your resort’s package promotion page on Vacation-Offer.com: including the package price, dates, info, terms and conditions, pictures, amenities and more.  Then we’ll do what we do best, marketing, to drive qualified  tours to that page so that they can get in contact with your booking specialists.  We’re confident that after the 30 day free trial it will be worth your while to continue with the service.  If you don’t want to, there’s no loss to you.

Whether or not you’re going to Vegas for ARDA 2010, be sure to contact us if you’re interested in participating in the trial.  We’d be glad to set up a meeting to let you know how we can help your resort sell timeshares.

One of the services that Whitecap provides hand-in-hand with it’s timeshare tour generation software is social media marketing.  ‘Social Media’ has been a recent buzz word that is getting thrown around a lot, but how do you actually use it to promote resorts and timeshares?  I’d like to review what exactly Social Media Marketing is, and in particular how it can give a healthy boost to a timeshare marketing campaign.

Social Media basically refers to a new generation of internet community.   Social media websites allow people to connect with each other through relevant topics and interests.  Social media marketing allows you to target these niches, including people, groups and locations that are relevant to your field.

One of the biggest social networking sites is Facebook.  Facebook has a multitude of location specific groups and pages that are formed around common interests.  For example if there was a ‘I Love Las Vegas Group,’  this would be a great place to tell people about your Las Vegas mini-vacation special, or some new amenities that were recently added to your resort.

Twitter is another social media site that allows you to target specific people through various conventions.  Hashtags (#) are one tool within Twitter that allow you to micro-target specific discussions based on keywords.  For example, Twitter users could be ‘tweeting’ about Las Vegas, using the hashtag #LasVegas.  This would be a great place for you to tweet about some fresh resort news:  “Our Las Vegas Resort just added a state of the art indoor pool, be sure to check it out at www.vegasresort.com #LasVegas ”

Social Aggregators like Digg and Redditt are another great way to get out the breaking news on your resort.  If you have a resort blog and frequently update it, submitting your articles to these aggregators will allow more people to find and access them.   Not only can social aggregators increase traffic to your resort or timeshare blog, but they also enable you to categorize your articles to specific topics like ‘travel.’

One of the reasons why Whitecap’s tour generation software is successful is through the use of social media marketing.  These services are fully inclusive within our monthly pricing packages.