Timeshare Leads and Marketing Technology Blog

The American Resort Development Association will hold its upcoming annual convention and exposition from March 14-18 in Las Vegas. The convention will take place at the luxurious Venetian Hotel and Casino.

In past years, the ARDA convention has had an impressive turnout with more than 3,500 participants from a variety of resort development professions.    This includes industry insiders from over 20 countries that are ready to share their expertise on subjects like the evolving timeshare marketplace, resort branding, timeshare marketing and more.

The convention will feature a variety of exhibitors who are showcasing the resort industry’s newest products and services as well as several keynote speakers.   This conference is an important mainstay for anyone in the resort industry for several reasons.   Those launching  a new resort industry product or service can gain face time and important business leads on the exposition floor.  Property managers and developers also have a chance to check out these services and see how they can benefit their resorts in 2010.

Here are a few of the highlights from ARDA’s 2010 Convention:

• Sunday, March 14 – RCI/AIF Open Golf Tournament
• Monday, March 15 – Principles of Timeshare I: Building Blocks of the Industry
• Tuesday, March 16 – Sales and Marketing Forum: Branding and Selling through Electronic Media
• Wednesday, March 17 – Awards Gala Dinner and Entertainment
• Thursday, March 18 – Interactive Workshop: What it Takes to be a Market Leader in Today’s Dynamic Global Marketplace

Whitecap LG is one service that can help resorts in 2010 using a cutting edge timeshare tour generation product that brings in qualified tour prospects at a fraction of the standard cost.  Feel free to Contact Whitecap for more information.

Get more information on ARDA’s 2010 Convention, including full schedules and registration information.

Very often software design companies claim to have designed the perfect interface for a specific industry.  Once the software reaches the hands of the target users however, its design fails to live up to expectations.   The reason this occurs is because the software designers and developers are not usually a part of that industry.  Although there is a feedback loop with industry users, much is lost in translation and the final product ends up reflecting that.

Whitecap displays a different breed of targeted software design.  Our team is made up of the best of both worlds:  first-hand experience in the timeshare industry combined with cutting edge Web 2.0 design and marketing credentials.

Whitecap realizes what the needs of resort developers are.  We know why it’s integral to have an easy-to-use interface for administrators to sift between mini vacations within resorts.  We know why it is important for resort administrators to be able to set qualifications for their timeshare tours, such as minimum income and geographic requirements.   We realize a lead or tour needs to be able to be ‘flagged’ for review if it has a bogus phone number or name.

Whitecap has a multitude of other features targeted specifically for timeshare sales, carefully planned to create an efficient and simple administration process.

The Whitecap team also has a deep experience base in internet marketing, allowing us to effectively target potential qualified timeshare leads with accuracy and efficiency.  Our experience in Web 2.0 has enabled us to create a modern vacation portal that allows consumers to browse and book mini-vacation packages with ease.   Our search engine optimization expertise lets us target the vacation specific keywords that consumers are searching for.

All in all, Whitecap has been targeted specifically and only for timeshare industry users.  We don’t have an umbrella software package that spans several industries like many other companies do.  Our single goal is to satisfy the tour and lead generation needs of the timeshare industry.