ardalogoARDA (The American Resort Developer’s Association) will create a time capsule to be opened in 2019, 10 years from now.  This capsule will contain the thoughts, opinions and predictions of industry folk on where timeshare will be in the future.  This time encapsulating event is in celebration of ARDA’s 40th anniversary, as well as in preparation for their 50th anniversary ten years down the line.

I know we still have a way to go, but I’d like to give my two cents on the Timeshare Industry in 2019:

  • Independent Resorts become more Independent: Many independent resorts currently rely on third party marketers to generate tours for them.  I believe  that because of downturns in the market and third party suppliers going out of business, independents will need to become more ‘independent’ and begin to generate their own tours.  This is a good time to start, as services like Whitecap can be utilized by independent resorts to easily and efficiently generate timeshare tours on their own.
  • Timeshare Marketing Improvements: Timeshare marketing is on the cusp of a new generation of hyper targeted, cost effective technological improvement.   New timeshare marketing software like Whitecap provides a resort the ability to leverage online marketing channels to find the perfect potential buyers.   Our ability to target potential qualified tours will continue to improve as we expand within these online marketing channels.
  • Timeshare Management Software Improvements: Timeshare Management packages such as Quick Merlin will continue to improve and take advantage of Web 2.0 software structures.  Social networking phenomenons like Facebook are big for a reason, they provide millions of users the ability to easily keep track of their social groups.  Timeshare management software is going the same direction as social networking – easy online access and to-the-point updates.

If you would like to contribute your own opinion to the time capsule, visit the ARDA site and email the representative.

Also, to celebrate ARDA’s 40th anniversary here is a video promo: