Timeshare Leads and Marketing Technology Blog

ARDA RCI Booth

The Whitecap team had a great time at the ARDA 2010 conference in Las Vegas, which just wrapped up.    Not only did we meet some invaluable contacts, but we also learned a great deal about the state of the timeshare industry.  We spoke to a variety of folks from all corners of the resort business who had some very interesting  ideas.  Going forward we hope to direct much of this new wisdom towards improving our product.

A few propers we’d like to give:

• Tim McLaughlin, RCI: Many thanks again for letting us attend and also for making some great introductions.
• Yuri Duncan, RCI: Thanks also for introductions, event invites and a great marvel comic geek out.
• Ernie Olmstead, Captain Morgan’s Retreat: We had a great late night chat at the Venetian.
• ARDA’s Speed Lead Program:  This was a fantastic opportunity and method to pitch Whitecap to developers.  We made some great contacts whom we can hopefully work with moving forward.

For anybody we missed or didn’t have a chance to speak with at ARDA Las Vegas, we’d love to speak about how we might work together.  Whitecap provides a unique Web 2.0 business model for delivering highly qualified timeshare tours to resort mini-vac programs.  Feel free to contact us with any inquiries.

The ARDA Conference Floor

The ARDA 2010 Convention and Exposition is fast approaching (going from March 14-18th) and we’re getting excited to show off our product to everyone in the timeshare industry.  With a great lineup of speakers and presenters at ARDA, the Whitecap team will be hoping to contribute as well. We’ll be around the conference floor talking about our efficient and affordable timeshare tour generation solution.

We currently are running a 30 day free trial and want to give any resort the opportunity to generate some tours for their mini-vac program, no risk and no hassles.  First we’ll set up your resort’s package promotion page on Vacation-Offer.com: including the package price, dates, info, terms and conditions, pictures, amenities and more.  Then we’ll do what we do best, marketing, to drive qualified  tours to that page so that they can get in contact with your booking specialists.  We’re confident that after the 30 day free trial it will be worth your while to continue with the service.  If you don’t want to, there’s no loss to you.

Whether or not you’re going to Vegas for ARDA 2010, be sure to contact us if you’re interested in participating in the trial.  We’d be glad to set up a meeting to let you know how we can help your resort sell timeshares.

The American Resort Development Association will hold its upcoming annual convention and exposition from March 14-18 in Las Vegas. The convention will take place at the luxurious Venetian Hotel and Casino.

In past years, the ARDA convention has had an impressive turnout with more than 3,500 participants from a variety of resort development professions.    This includes industry insiders from over 20 countries that are ready to share their expertise on subjects like the evolving timeshare marketplace, resort branding, timeshare marketing and more.

The convention will feature a variety of exhibitors who are showcasing the resort industry’s newest products and services as well as several keynote speakers.   This conference is an important mainstay for anyone in the resort industry for several reasons.   Those launching  a new resort industry product or service can gain face time and important business leads on the exposition floor.  Property managers and developers also have a chance to check out these services and see how they can benefit their resorts in 2010.

Here are a few of the highlights from ARDA’s 2010 Convention:

• Sunday, March 14 – RCI/AIF Open Golf Tournament
• Monday, March 15 – Principles of Timeshare I: Building Blocks of the Industry
• Tuesday, March 16 – Sales and Marketing Forum: Branding and Selling through Electronic Media
• Wednesday, March 17 – Awards Gala Dinner and Entertainment
• Thursday, March 18 – Interactive Workshop: What it Takes to be a Market Leader in Today’s Dynamic Global Marketplace

Whitecap LG is one service that can help resorts in 2010 using a cutting edge timeshare tour generation product that brings in qualified tour prospects at a fraction of the standard cost.  Feel free to Contact Whitecap for more information.

Get more information on ARDA’s 2010 Convention, including full schedules and registration information.

From VacationBetter.org

Sally Lessig was one of the 2009 winners of  ARDAs ‘Bring Your Vacation to Life’ timeshare story contest.  The goal of the contest was for timeshare owners to share a particular story about a vacation that touched their lives.

This is an excerpt from Sally’s winning entry:

“It has been such a joy to watch our children grow up, marry, have their own children and this year our Great-Grandson came for his first visit. That makes four generations sharing fun at the Beach House.”

Although it may just seem like some well placed Timeshare Marketing from ARDA, the ‘Bring Your Vacation to Life’ contest really  did highlight why vacation ownership can be a great option for some people.  Timeshare isn’t right for everyone.  However, for a percentage of vacationers, timeshare is the perfect solution: providing long term savings, accessibility, and exchange options that have the potential to change lives.

There are vacationers out there who have the potential to fall in love with Timeshare, but just don’t know enough about it yet.  They haven’t heard about that fantastic  resort destination, incredible amenities, and long term savings that are waiting for them.  Whitecap’s technology has the ability to reach out to those specific people through targeted Timeshare Marketing and deliver them to a specific resort.