Timeshare Leads and Marketing Technology Blog

Eco-friendly travel has been a hot trend over the past few years.  Due to a growing consciousness of global warming and our impact on the environment, the travel industry has quickly adapted with a campaign of ‘Eco-Tourism’ to promote responsible vacationing.  From eating out at sustainable restaurants to staying away from fuel guzzling airplanes, there are quite a few ways to lessen your carbon footprint.

One often overlooked green vacation ’strategy’ is timeshare ownership.  There are a few reasons why timeshare owners are among the most environmentally friendly travelers around.

1.  Timeshare Owners are at Home on Vacation.

Timeshare ownership gives a vacationer the opportunity to familiarize themselves with a destination over multiple occasions.  Anyone who has a ‘favorite spot’- whether it be a travel destination, restaurant, local pub or park, knows that places like these eventually can feel like a second home.

People who treat a destination as their home are more likely to take care of the environment around them.  Timeshare owners are likely to recycle, pick up after themselves, fight for local environmental causes and generally act like a local would.

2.  Timeshare Owners Often Drive.

Many people purchase timeshare in a location that isn’t too off the beaten path, and can provide a suitable mix of convenience and comfort away from home.  This trend leads to many timeshare owners hitting the roads, instead of flying, to reach their vacation destination.   Very often a timeshare owner can be found with their family packed into the car, ready to go to their favorite family vacation destination.

3.  Timeshare Owners Eat and Buy Local.

Because many owners are visiting a vacation spot they’ve been to on several occasions, they are familiar with the businesses and restaurants around them.  This can often translate to a timeshare owner mainly buying at local businesses and restaurants, as opposed to national chains.  This habit not only supports a local economy, but enforces consuming locally produced goods that don’t have to travel as far.

Bloomberg.com reports that Timeshare sales may be at their lowest since the industry’s inception in the 1970’s.  Experts attribute this steep decline in sales (30% since 2008)  to the recession and consumer reluctance to make a commitment to regular vacationing.

Timeshare is an industry  built around the simple concept that if you go on vacation regularly, it makes sense to invest in vacation ownership.  Vacation ownership can save a customer money, hassles spent on booking trips, and also provide a wide array of exchange programs to travel anywhere in the world.  Now that the timeshare industry is currently feeling the burden of the economic downturn, they need to seek new ways to generate potential buyers.

The Internet is an incredible marketing tool that the vacation industry is just beginning to fully realize.   Using the Internet, resort developers can pin-point target their marketing towards any specific demographic, age range or geography.  Whitecap Lead Generation is leading the charge as a timeshare tool that takes full advantage of the web’s marketing potential.

Whitecap’s innovative and user-friendly interface allows a resort to generate leads based on any specific qualifications.  Utilizing a front end marketing portal, Vacation-Offer.com, Whitecap is able to attract potential buyers at a fraction of the cost of 1st generation lead generation solutions.  Not only is the Whitecap platform affordable for resort developers in a time of trim budgets, it also is extremely flexible in terms of supporting existing marketing infrastructure like phone rooms and online advertising content.

Whitecap provides a free 30 day trial of their software as a service product in order to allow resort developers to test drive the solution before making a commitment.