Marketing your resort’s timeshare offerings can often be a difficult process because there are so many different directions you could take. Whitecap’s cutting edge timeshare marketing software minimizes the difficulty by harnessing the advantages of several options and applying them in a simple, straightforward way.
One of the advantages to leveraging Whitecap’s timeshare tour generation technology is its ability to utilize several on-site mechanisms for generating tours. We believe in optimizing our mini-vacation landing pages to target a span of potential customers. After Whitecap hones in on a potential tour by directing them to a resort’s mini-vacation page, it provides the customer several options to book:
1. Call In Tours: This option is the least ‘invasive,’ allowing a potential tour to call in to an easily accessible 1-800 number that re-routes the person to the resort’s phone room. This potential tour has already had access to a variety of information about the package, including prices, rooms, pictures, and terms of use; giving the phone operator a good head start in booking the customer.
2. Pay Later Tours: This option allows for a potential tour to submit their contact information, booking dates, and sign off on the resort’s tour requirements. The customer info is then entered into the Whitecap database, where a phone operator or administrator can access and process the submission. Automated emails will notify any designated resort administrators about freshly generated tours.
3. Complete Bookings: Whitecap provides a third option for those potential tours that prefer to handle everything online, allowing them to select dates, sign off on tour requirements, enter payment information, and fully commit to a mini-vacation. This option mimics modern day vacation booking sites like Expedia and Orbitz so that potential tours feel comfortable throughout the process.
After a booking is completed, an automated confirmation email is forwarded to the customer, reminding them of their tour date and location, as well as providing receipt of payment. Depending on the resort’s available inventory, the customer’s vacation dates are then automatically blacked out to prevent another person from overbooking those days.
Not only does Whitecap provide a resort several ways to book potential tours, it also provides several monthly pricing plans to accommodate the budgets of small to large resorts.
Very often software design companies claim to have designed the perfect interface for a specific industry. Once the software reaches the hands of the target users however, its design fails to live up to expectations. The reason this occurs is because the software designers and developers are not usually a part of that industry. Although there is a feedback loop with industry users, much is lost in translation and the final product ends up reflecting that.
