Timeshare Leads and Marketing Technology Blog

ARDA RCI Booth

The Whitecap team had a great time at the ARDA 2010 conference in Las Vegas, which just wrapped up.    Not only did we meet some invaluable contacts, but we also learned a great deal about the state of the timeshare industry.  We spoke to a variety of folks from all corners of the resort business who had some very interesting  ideas.  Going forward we hope to direct much of this new wisdom towards improving our product.

A few propers we’d like to give:

• Tim McLaughlin, RCI: Many thanks again for letting us attend and also for making some great introductions.
• Yuri Duncan, RCI: Thanks also for introductions, event invites and a great marvel comic geek out.
• Ernie Olmstead, Captain Morgan’s Retreat: We had a great late night chat at the Venetian.
• ARDA’s Speed Lead Program:  This was a fantastic opportunity and method to pitch Whitecap to developers.  We made some great contacts whom we can hopefully work with moving forward.

For anybody we missed or didn’t have a chance to speak with at ARDA Las Vegas, we’d love to speak about how we might work together.  Whitecap provides a unique Web 2.0 business model for delivering highly qualified timeshare tours to resort mini-vac programs.  Feel free to contact us with any inquiries.

The ARDA Conference Floor

The ARDA 2010 Convention and Exposition is fast approaching (going from March 14-18th) and we’re getting excited to show off our product to everyone in the timeshare industry.  With a great lineup of speakers and presenters at ARDA, the Whitecap team will be hoping to contribute as well. We’ll be around the conference floor talking about our efficient and affordable timeshare tour generation solution.

We currently are running a 30 day free trial and want to give any resort the opportunity to generate some tours for their mini-vac program, no risk and no hassles.  First we’ll set up your resort’s package promotion page on Vacation-Offer.com: including the package price, dates, info, terms and conditions, pictures, amenities and more.  Then we’ll do what we do best, marketing, to drive qualified  tours to that page so that they can get in contact with your booking specialists.  We’re confident that after the 30 day free trial it will be worth your while to continue with the service.  If you don’t want to, there’s no loss to you.

Whether or not you’re going to Vegas for ARDA 2010, be sure to contact us if you’re interested in participating in the trial.  We’d be glad to set up a meeting to let you know how we can help your resort sell timeshares.

The American Resort Development Association will hold its upcoming annual convention and exposition from March 14-18 in Las Vegas. The convention will take place at the luxurious Venetian Hotel and Casino.

In past years, the ARDA convention has had an impressive turnout with more than 3,500 participants from a variety of resort development professions.    This includes industry insiders from over 20 countries that are ready to share their expertise on subjects like the evolving timeshare marketplace, resort branding, timeshare marketing and more.

The convention will feature a variety of exhibitors who are showcasing the resort industry’s newest products and services as well as several keynote speakers.   This conference is an important mainstay for anyone in the resort industry for several reasons.   Those launching  a new resort industry product or service can gain face time and important business leads on the exposition floor.  Property managers and developers also have a chance to check out these services and see how they can benefit their resorts in 2010.

Here are a few of the highlights from ARDA’s 2010 Convention:

• Sunday, March 14 – RCI/AIF Open Golf Tournament
• Monday, March 15 – Principles of Timeshare I: Building Blocks of the Industry
• Tuesday, March 16 – Sales and Marketing Forum: Branding and Selling through Electronic Media
• Wednesday, March 17 – Awards Gala Dinner and Entertainment
• Thursday, March 18 – Interactive Workshop: What it Takes to be a Market Leader in Today’s Dynamic Global Marketplace

Whitecap LG is one service that can help resorts in 2010 using a cutting edge timeshare tour generation product that brings in qualified tour prospects at a fraction of the standard cost.  Feel free to Contact Whitecap for more information.

Get more information on ARDA’s 2010 Convention, including full schedules and registration information.

The Forum is a timeshare industry event that takes place in London on December 9-10.  The timeshare event will feature expert analysis on the state of the industry as well as where the future lies for the shared ownership market.  Generator Systems and Perspective Magazine are hosting the Forum, which will include debates and panels with timeshare industry experts from around the globe.

One of the big questions posed at the Forum will ask how fractional ownership will play its part in the future of timeshare.  An in-depth analysis on fractional ownership will allow timeshare marketers and developers to decide how they want to move forward with fractional ownership strategies.

Some of the big name speakers include Brett Archibald, Senior Vice President of Business Development at Group RCI, Peter Booth, Board Director at Group Pestana, as well as Darren Ettrdige,  the Vice President of Resort Sales at Interval International.

Check out the Forum site for more information on panelists and the event schedule.