Timeshare Leads and Marketing Technology Blog

The majority of timeshare marketing companies price their services  ‘per tour’.  The prices per booked tour often range from $350 to $400.   If the marketing company generates 1 tour the resort pays for it.  If the company generates 50 tours the resort pays the sum.

Whitecap takes a totally different approach in pricing our booked timeshare tours.  We charge a monthly ‘Software as a Service’ fee of $499.  This includes utilizing our full marketing efforts to generate tours for a resort, including access to our online vacation portal Vacation-Offer.com, as well as off-site search engine optimization for target destination keywords.  The difference is, no matter how many tours we generate during a month, we charge the same monthly fee.  The resort could have 50 booked tours and still only pay $499.

Why do we price this way?  Our SaaS pricing structure is based on our expertise in the timeshare industry and ability to easily deploy new resorts utilizing our timeshare marketing software.   It isn’t a hassle for us to upload a new resort and start generating booked tours, so we figure it shouldn’t cost an arm and a leg for the resort every time we land a potential sale.

Whitecap has also been developed to be extremely flexible for resort administrators, including phone room operators and mangers.  This means we don’t need to concentrate on adapting our software per new resort customer and can instead concentrate on timeshare marketing.

We believe it is a new day for marketing timeshare tours.  Utilizing the full potential of the Internet, Whitecap makes the process dead simple while also retaining the necessary tour quality for resorts across the country.

Software as a Service (SaaS) is a new model for providing innovative software applications to individuals and companies across the board.  Essentially, a SaaS company will develop and license a software application for customers to utilize on-demand.   A new wave of internet cloud computing technology is allowing for SaaS companies to provide lightweight, easy to use and effective applications at a minimal cost.  SaaS also provides business customers the ability to decide what type of investment they want to make in their software application purchase.

I’d like to take a moment to point out several business advantages of utilizing SaaS.

1.  Low Risk

Utilizing a SaaS model is often low risk because the software provider has given you a straightforward monthly fee.  This fee does not fluctuate based on more or less usage.  You have the ability to determine anytime  if you would like to continue with the program on an ongoing basis or discontinue it.  Many SaaS providers also offer a free trial to allow potential customers to test drive the software before making a commitment.

2. Ready to Go

The time it would take to build, implement and utilize a comparable solution would far outweigh utilizing a ‘ready to go’ SaaS.   Because many SaaS providers host their products online, installation is a non-factor and access is incredibly easy.

3.  Collaborative Tools

SaaS  can often be accessed anytime, anyhwere and promotes collaboration between various working parts of a company.  Unlike traditional software which focuses on an indivudal’s one time usage, SaaS concentrates on continued use and collaboraton.

4. Better Support

Many SaaS providers are experts in the field they are servicing, and have previously worked in that industry.  This translates to a high level of support from a SaaS team.  Unlike ‘umbrella’ companies that try to provide expertise in every field, SaaS companies are tailor made for supporting a specific industry.

5.  Easy Online Access

Because SaaS lives ‘in the cloud’ online, the software is accessible anytime, anywhere.  Whether you need you check out your progress on vacation or from a remote location, you can access a SaaS anywhere you can find internet access.

Whitecap Lead Generation is an example of a SaaS for the timeshare industry.  Whitecap provides a cutting-edge solution for generating timeshare leads and tours for the resort industry at a minimal cost.