One service that Whitecap offers as an addition to its SaaS timeshare tour software is Search Engine Optimization (SEO) for resorts. SEO is essentially implementing target keywords on a website that are relevant to the industry or site audience. For example, if you run a ski resort out of New Hampshire, one likely target keyword would be ‘New Hampshire Ski Resort’.
Keywords like these are strategically implemented on site pages so that if a person were to Google ‘New Hampshire Ski Resort’ the listing would appear on the 1st page of search results. Having a website listed on the 1st page can dramatically increase relevant site traffic as well as resort visitors.
Many companies charge thousands of dollars per month for Resort SEO services. Whitecap however, has partnered with it’s sister company Insight Forge, to offer SEO to its resort clients free of charge as part of the monthly SaaS package. This process involves keyword optimization on the portal Vacation-Offer.com for a resort’s specific mini-vacation page. Utilizing this technique, a resort can gain tremendous visibility for their timeshare offerings.
The quality of the incoming resort tours generated by SEO efforts is also very high. These are people who are specifically searching for keywords that are highly relevant to the resort. SEO marketing for resorts can often be a superior and more cost-effective alternative to online advertising (such as using Adwords).