ARDA recently published it’s 2009 Timeshare Owners Report and divulged some interesting findings. The research points to a growing trend of a younger generation purchasing timeshare.
Overall, the biggest portion of timeshare property buyers are still 45 and older. However, a whopping 58% of recent timeshare purchasers were under the age of 45. The report divulges that these new, younger timeshare owners purchased due to the flexibility and long term cost-saving abilities of vacation ownership.
This trending flux in the timeshare owner demographic has big implications in regards to the way timeshare needs to be marketed. Some traditional methods of timeshare marketing through publications, advertisements and giveaways may no longer make the cut to reach every possible buyer demographic.
The younger generation of potential buyers is also a generation that spends a huge amount of time online, either for work or recreation. This makes online timeshare marketing that much more valuable. Whitecap’s innovative online marketing program presents the ability to target the younger generation, while at the same time ensuring incoming tours are fully qualified.
Timeshare is entering a new era, and needs to find ways to adapt to a younger, internet savvy generation of buyers. Whitecap was developed for this purpose and has evolved to cater online marketing towards multiple generations. Visit Whitecap’s website for more information on getting a free 30 day trial of Whitecap’s online marketing software.