Software as a Service (SaaS) is a new model for providing innovative software applications to individuals and companies across the board. Essentially, a SaaS company will develop and license a software application for customers to utilize on-demand. A new wave of internet cloud computing technology is allowing for SaaS companies to provide lightweight, easy to use and effective applications at a minimal cost. SaaS also provides business customers the ability to decide what type of investment they want to make in their software application purchase.
I’d like to take a moment to point out several business advantages of utilizing SaaS.
1. Low Risk
Utilizing a SaaS model is often low risk because the software provider has given you a straightforward monthly fee. This fee does not fluctuate based on more or less usage. You have the ability to determine anytime if you would like to continue with the program on an ongoing basis or discontinue it. Many SaaS providers also offer a free trial to allow potential customers to test drive the software before making a commitment.
2. Ready to Go
The time it would take to build, implement and utilize a comparable solution would far outweigh utilizing a ‘ready to go’ SaaS. Because many SaaS providers host their products online, installation is a non-factor and access is incredibly easy.
3. Collaborative Tools
SaaS can often be accessed anytime, anyhwere and promotes collaboration between various working parts of a company. Unlike traditional software which focuses on an indivudal’s one time usage, SaaS concentrates on continued use and collaboraton.
4. Better Support
Many SaaS providers are experts in the field they are servicing, and have previously worked in that industry. This translates to a high level of support from a SaaS team. Unlike ‘umbrella’ companies that try to provide expertise in every field, SaaS companies are tailor made for supporting a specific industry.
5. Easy Online Access
Because SaaS lives ‘in the cloud’ online, the software is accessible anytime, anywhere. Whether you need you check out your progress on vacation or from a remote location, you can access a SaaS anywhere you can find internet access.
Whitecap Lead Generation is an example of a SaaS for the timeshare industry. Whitecap provides a cutting-edge solution for generating timeshare leads and tours for the resort industry at a minimal cost.
